Why You Should Work Towards Trying To Sell Beats
I remember the first time I sold some of my music. I sold a backing track to my buddy for his live DJ shows down at a college bar. Initially I was going to give it to him for free, all I asked was for him to promote me. But he refused, said he’d pay and passed me $40. He told me, “Producing music takes a lot of time. If you’re just giving it away for free you’re essentially forced to only do once in a while. You won’t be able to dedicate as much time to your craft. You won’t be able to give what the track deserves. Quality will suffer and you’ll be stagnating as an artist. Less time leads to less practice. That’ll stunt your growth. “You can’t not sell”.
I had to follow his advice and I have to say it’s one of the most satisfying ways to make money. You’re creating something you put your soul into that was forged out of passion. Then it lets you buy fancy dinners. It sure as hell beats a nine to five. Since then I’ve sold different compilations in online marketplaces and to video advertisement agencies for YouTube and television marketing.
Creating a beat worth selling
One of the most important things a music producer needs to learn (or any artist really). It’s that when you’re creating something with the intent to sell, you’re creating value for the right person. I’ve ran into so many “VISIONARY” DJs and producers who create weird ass shit that they love; but it sounds like noise to the average listener. They’re creating music for themselves, it’s purely selfish in nature. Call it selling out if you want, but if you’re creating music for others, create it for others first and your own ego later.
So when you’re creating a beat to put on a marketing database or online you have to start with the end in mind. Who’s this beat for? Is it for an upbeat fizzy drink ad? DJs looking to add some Metalcore to their transitions? Is there a demand for what you want to make? Work backwards and create something people can’t help but need because it was made for them.
Where do you sell your beats?
There are two different ways to sell your musical productions and beats. You can either join a free marketplace where other members are trying to sell. Or you can get yourself on paid distribution databases like Tunecore or CD Baby. These sites put your music on Google play/iTunes. These databases also have sync licensing which is intended for non-musicians and content producers to find tracks for use in their media. Think commercials, media, movies, television, etc.
Now I’ve had some experiences with online marketplaces. I put my tracks up, and didn’t get a single sale, because literally everyone on these sites were there for one reason. They all wanted to sell beats like me. They weren’t there to buy them.
Any sale I did make was through self driven promotion. I had to do it myself and could have just sold to them directly for my own price. But this is absolutely amazing if you’re starting out and don’t really have an infrastructure foundation. It’s extremely simple to do. You just make an account, put your beat up, and hope someone willing to pay finds it once in a while.
The money goes straight to your Paypal and you can build your portfolio. Sales are rare, and you’re definitely not going to build a reputation on these sites. Not without hitting the pavement hard with self promotion.